Get Media

A letter to the editor is a letter sent to the editors of a newspaper about materials that have appeared in the publication or issues of concern to the readership. Letters to the editor are an effective way of quickly telling people about an issue you care about. Letters to the editor can be an important tool for every STAND chapter.

You can write Letters to the Editor:

1. In response to something the newspaper has covered or ignored.

Buying Media Attention

No, it’s not illegal, we promise. Chapters often only focus on free media, which can be difficult to get and is never guaranteed. Chapters can look into ad rates in local newspapers and public radio stations.

A media alert is used to publicize events to the press ahead of time. It serves as an invitation to an event, encouraging a reporter to attend and giving sufficient notice for the reporter to schedule their attendance. Media alerts are written and sent before events.

A press release is more comprehensive than a media alert. Think of press releases as a way for you to write the article for a reporter. Reporters often take directly from press releases for their articles, making them extremely important. Press releases are often sent after an event.

So, your chapter is having an event, and you want it to get covered by the media. Check out this timeline for attracting media attention, and reference it the next time you have an event! Make sure you do everything on the timeline!

Remember, a great media strategy starts at the planning stages of any event. Think of how to make an event as media-friendly as possible. Good ways to do this include: effective visuals, targeting locally elected officials, having local celebrities and providing a local tie-in.

 Click to download any of the example documents below.

Sample Press Release Click here to download. Working with reporters 05/22/2008 Posted by: janessa When working with local or school reporters, it’s important to focus on building relationships with them. Building a relationship is one of the most important aspects of the media process, as it can lead to consistent coverage as well as make things easier on your chapter. Make a Difference Students! Join STAND now Call 1-800-GENOCIDE Get Local. Events & Chapters Donate Become a Rapid Responder     Donate     STAND | 202.556.2100 | 1025 Connecticut Ave NW, Suite 310 | Washington, DC 20036 Empowered by Biro Creative and Agentic